Methodology

Scores are editorial, 1–5, in five cuts. Overall is not an average of marketing claims. It is the number we would defend on a call with a media buyer.

Database

Coverage, freshness, and whether the index matches the traffic on the box. A TikTok tab on a Facebook tool does not get a 5.

Filters

Can you cut the pile the way you buy: GEO, network, advertiser, duration, Shop, device. Pretty search bars do not count.

Ease

Time to first useful answer for a new hire. Dense is allowed if the density is for buyers, not for a landing page.

Value

Price after the partner coupon, not sticker. A $149 seat that is $74.50 with a code is scored at $74.50.

Support

Time to a human, refunds, whether the account manager knows the traffic type. Chat widgets are not a score.

What we will not do

Invent user reviews. Rank a tool #1 because the commission is higher. Pretend native spies work for TikTok Shop.